贺泽亚，博士，山东大学管理学院教授。四川大学吴玉章荣誉学院城市与规划专业本科，北京大学城市与环境学院地理学硕士，美国天普大学福克斯商学院(Fox School of Business, Temple University)博士。长期从事数字营销、服务创新式营销、消费者行为及大数据定量分析的研究。于Tourism Management, Journal of Service Management, Journal of Travel Research等国际著名期刊发表共15篇SSCI论文，获得 Journal of Hospitality & Tourism Research年度最佳文章(2022)、Journal of Travel Research Charles R. Goeldner 年度杰出论文(2023)、Journal of Service Management 年度杰出论文(2024)，两篇入选ESI Top 1%高被引文章。于Journal of Travel Research、Journal of Hospitality & Tourism Research、Journal of Service Management担任编委，Travel and Tourism Research Association (TTRA) 2025、2026会议联席主席，亚太营销学会(APMA)旅游和休闲分会秘书长，长期担任国际著名期刊审稿人，有共计9项经费资助项目，共教授过多门本科及研究生课程，有丰富的科研及教学经验。

• 2008-9 — 2013-6
  四川大学
  城市规划
  工学学士学位
• 2013-9 — 2016-7
  北京大学
  地理学（城市与区域规划）
  理学硕士学位
• 2016-8 — 2020-8
  Temple University
  Business Administration
  哲学博士学位

• 2022-07 — 至今
   管理学院  山东大学 
• 2020-09 — 2022-07
   University of Houston 

• Journal of Travel Research 编委
• Journal of Service Management 编委
• Journal of Hospitality & Tourism Research 编委
• Travel and Tourism Research Association (TTRA) 2025、2026会议联席主席
• 亚太营销学会(APMA)旅游和休闲分会秘书长

数字营销，服务创新，服务体验与消费者行为，大数据分析，混合方法

(1) Guo, S., Deng, N., He, Z. Influential and worthy: A video-centric exploration of travel influencers' value chain logic.Journal of Travel Research.2025,64 (6):1355-1375

(2) Zhou, Q., He, Z., Li, X. Quantifying authenticity: Progress and challenges.Journal of Travel Research.2023,62 (7):1460-1479

(3) Li, Y., He, Z., Li, Y., Huang, T., Liu, Z. Keep it real: Assessing destination image congruence and its impact on tourist experience evaluations.Tourism Management.2023,97 :104736

(4) He, Z., Wu, L., Li, X. Mediating service experiences with online photos: the role of consumers' perceptions of the mediated servicescape.Journal of Service Management.2023,34 (4):657-695

(5) Wu, L., Fan, A., He, Z., Her, ES. To partner with human or robot? Designing service coproduction processes for willingness to pay more.Journal of Hospitality & Tourism Research.2023,47 (3):455-481

(6) He, Z., Huang, H., Choi, H., Bilgihan, A. Building organizational resilience with digital transformation.Journal of Service Management.2023,34 (1):147-171 (期刊最佳论文，ESI 1%高被引)

(7) He, Z., Liu, S., Ferns, B.H., Countryman, C.C. Pride or empathy? Exploring effective CSR communication strategies on social media.International Journal of Contemporary Hospitality Management.2022,34 (8):2989-3007

(8) He, Z., Deng, N., Li, X., Gu, H. How to "read" a destination from images? machine learning and network methods for DMOs' image projection and photo evaluation.Journal of Travel Research.2022,61 (3):597-619 (期刊最佳论文)

(9) Wu, L., Fan, A., Yang, Y., He, Z. Tech-touch balance in the service encounter: the impact of supplementary human service on consumer responses.International Journal of Hospitality Management.2022,101 :103122

(10) Wu, L., Fan, A., Yang, Y., He, Z. Robotic involvement in the service encounter: a value-centric experience framework and empirical validation.Journal of Service Management.2021,32 (5):783-812

(11) Wu, L., He, Z., King, C., Mattila, A.S. In darkness we seek light: The impact of focal and general lighting designs on customers' approach intentions toward restaurants.International Journal of Hospitality Management.2021,92 :102735

(12) Lu, L., Wu, L., He, Z. Is your restaurant worth the risk? A motivational perspective on reviews' rating distribution and volume.Journal of Hospitality & Tourism Research.2020,44 (8):1291-1317

(13) Sun, K., Park, S., He, Z. Effect of franchising on restaurant firms' risk evaluations in the bond market.International Journal of Hospitality Management.2019,83 :19-27

(14) Keiningham, T.L., He, Z., Hillebrand, B., Jang, J., Suess, C., Wu, L. Creating innovation that drives authenticity.Journal of Service Management.2019,30 (3):369-391

(15) He, Z., Wu, L., Li, X. When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions.Tourism Management.2018,68 :27-139 (ESI 1% 高被引)

(16) 贺泽亚，吴必虎，刘瑜，基于社交网络签到数据的城市空间相互作用和节点吸引力研究.北京大学学报 (自然科学版).2017,53 (5):862-872

1. 国家自然科学基金青年项目

1. 中国旅游教育合作联盟年度科研新星提名奖-2024

2. Journal of Service Management Robert Johnston Outstanding Paper Award 最佳论文奖-2024

3. Journal of Hospitality and Tourism Research 最佳论文-2022

4. Journal of Travel Research Charles R. Goeldner Article of Excellent Award 最佳论文-2023

1. 文旅消费心理与行为（双语）

2. 旅游景区管理

3. 与风景对话-旅游文化赏析(艺术)

4. 品牌识别设计与沟通

5. 旅游学理论与方法

6. 旅游业的新技术与创新

1.Yun Yang 博士 (University of Houston, Committee)

2.Catalina Rivera 硕士(University of Houston, Advisor)