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数字经济背景下“新国潮”品牌成长与价值共生研究

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  • Affiliation of Participant(s):新闻传播学院

  • Leading Scientist:王德胜

  • Nature of Project:纵向

  • Project level:National

  • Project Number:D260A28CB20B6691E053BE07C2CA0EA0

  • Project Approval Number:21BGL131

  • Date of Project Approval:2021-09-24

  • Date of Project Initiation:2021-09-24

  • Scheduled completion time:2026-09-01

  • Date of Project Completion:2026-09-01

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