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山东老字号品牌激活研究:激活方式、价值效应与提升策略

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  • Affiliation of Participant(s):新闻传播学院

  • Leading Scientist:王德胜

  • Nature of Project:纵向

  • Project level:省、部委级

  • Project Number:C0C2AE1A39290B3FE053BE07C2CAC8E4

  • Project Approval Number:21CGLJ18

  • Date of Project Approval:2021-04-08

  • Date of Project Initiation:2021-04-08

  • Scheduled completion time:2023-12-31

  • Date of Project Completion:2023-12-31


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