陈萍萍
Research Associate
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Retailer Live Streaming Strategy in the Face of Manufacturer Encroachment within Electronic Retailing
  • Institution:
    管理学院
  • Title of Paper:
    Retailer Live Streaming Strategy in the Face of Manufacturer Encroachment within Electronic Retailing
  • Journal:
    IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT
  • First Author:
    谢磊
  • Document Code:
    EBBC5388D5D64F67B2D6D119700E47B5
  • Volume:
    72
  • Issue:
    1
  • Page Number:
    1668
  • Number of Words:
    8
  • Translation or Not:
    No
  • Date of Publication:
    2025-04
  • Release Time:
    2025-05-10
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