Date of Publication:2019-03-09 Hits:
Affiliation of Author(s):体育学院
Journal:天津体育学院学报
Key Words:运动赞助商形象；职业联赛口碑；消费者品牌认知；品牌知觉行为
All the Authors:Gao Yan
First Author:Gao Yan
Document Code:8D29735F79014E5DAD660491B61FD5CF
Number of Words:8000
Translation or Not:no
Date of Publication:2019-03-09
Date of Publication:2019-03-09