Affiliation of Author(s): : 管理学院
Title of Paper: : Brand or Regular Manufacturer? Influencer's Cooperation Strategies Under Reputation Risk
Journal: : IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT
First Author: : Du, Shaofu
Document Code: : 1703663937946071042
Page Number: : 1-15
Translation or Not: : no
Date of Publication: : 2023-08-07
Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Gender : Male
Alma Mater : 中国科学技术大学
Education Level : Postgraduate (Doctoral)
Degree : Doctor
Status : Employed
School/Department : 管理学院
Date of Employment : 2020-06-24
Business Address : 山东大学中心校区知新楼B座628
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