Brand or Regular Manufacturer? Influencer's Cooperation Strategies Under Reputation Risk

发布时间:2025-05-26|点击次数:

所属单位:管理学院

论文名称:Brand or Regular Manufacturer? Influencer's Cooperation Strategies Under Reputation Risk

发表刊物:IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT

第一作者:Du, Shaofu

论文编号:1703663937946071042

页面范围:1-15

是否译文:否

发表时间:2023-08-07