所属单位：国际创新转化学院
论文名称：Optimal pricing and green product design strategies in a sustainable supply chain considering government subsidy and different channel power structures
发表刊物：sustainability
项目来源：The National Natural Science Foundation of China, grant number 72002114
关键字：green product design; multi-product pricing; government subsidy; channel power structures
摘要：Green product design is a vital measure to support sustainable development in a circular economy era. This paper studies the multi-product pricing and green product design strategies under different supply chain structures and government subsidy strategies. Considering different channel leadership, we establish the centralized (C), manufacturer-led (MS), and retailer-led (RS) supply chain models, respectively. By applying a game-theoretical approach, corresponding equilibrium pricing, green product design, and government subsidy decisions under different supply chain structures are obtained. Through comparison and numerical analysis, we find that: (1) the different subsidy strategies of the government have an important impact on green product development. When the government provides a uniform subsidy strategy, a RS supply chain can bring greener product, more market demands, more profit, and more social welfare; (2) when the government provides a differentiated subsidy strategy, MS and RS supply chain structures can bring greener product and more market demand than the centralized supply chain. They can also bring the same social welfare and the same product to the green design level. However, the MS supply chain structure can bring more profit for the firm; (3) the consumers’ green awareness positively impacts the design and development of green product. Therefore, it is beneficial for the firm to adopt reasonable measures to boost the environmental awareness of consumers in order to realize the sustainable development of our society.
全部作者：Kelei Xue, Guohua Sun*, Yuyan Wang*, Shuiye Niu
论文类型：基础研究
论文编号：7A6BB65436254BBF9F952EBF7719A2A8
学科门类：管理学
文献类型：J
期号：13
字数：15
是否译文：否
发表时间：2021-11-01
收录刊物：SSCI
发表时间：2021-11-01