Institution:管理学院
Title of Paper:Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
Journal:JOURNAL OF RETAILING AND CONSUMER SERVICES
First Author:姚睿琦
Document Code:A41B3A6E8256459ABF5D74854957CC4C
Volume:79
Issue:7
Number of Words:15
Translation or Not:No
Date of Publication:2024-05
Release Time:2024-05-14
Professor
Gender : Male
School/Department : 管理学院
Date of Employment : 1982-08
Faculty/School : School of Management
The Last Update Time : ..
