Institution:管理学院
Title of Paper:Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
Journal:JOURNAL OF RETAILING AND CONSUMER SERVICES
First Author:Yao, Ruiqi
Document Code:1787758653496123394
Volume:79
Number of Words:15
Translation or Not:No
Date of Publication:2024-07
Release Time:2024-06-14
Professor
Gender : Male
School/Department : 管理学院
Date of Employment : 1982-08
Faculty/School : School of Management
The Last Update Time : ..
