Institution:管理学院
Title of Paper:A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements
Journal:JOURNAL OF RETAILING AND CONSUMER SERVICES
First Author:姚睿琦
Document Code:C688B1AA875549C283F56F1F2FDFDCA0
Issue:87
Number of Words:15000
Translation or Not:No
Date of Publication:2025-06
Release Time:2025-07-10
Professor
Gender : Male
School/Department : 管理学院
Date of Employment : 1982-08
Faculty/School : School of Management
The Last Update Time : ..
