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Degree:Doctoral Degree in Management
Status:Employed
School/Department:管理学院

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盛东方

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Gender:Female

Education Level:Postgraduate (Postdoctoral)

Paper Publications

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Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
Date of Publication:2024-05-02 Hits:

Affiliation of Author(s):管理学院
Journal:JOURNAL OF RETAILING AND CONSUMER SERVICES
First Author:姚睿琦
Document Code:A41B3A6E8256459ABF5D74854957CC4C
Volume:79
Issue:7
Number of Words:15
Translation or Not:no
Date of Publication:2024-05-02
Date of Publication:2024-05-02

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