Release Time:2024-05-14 |
Hits:
盛东方
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Gender:Female
Education Level:Postgraduate (Postdoctoral)
Paper Publications
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
Institution:管理学院
Title of Paper:Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
Journal:JOURNAL OF RETAILING AND CONSUMER SERVICES
First Author:姚睿琦
Document Code:A41B3A6E8256459ABF5D74854957CC4C
Volume:79
Issue:7
Number of Words:15
Translation or Not:No
Date of Publication:2024-05