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Degree:Doctoral Degree in Management
Status:Employed
School/Department:管理学院

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Gender:Female

Education Level:Postgraduate (Postdoctoral)

Paper Publications

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A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements
Date of Publication:2025-06-30 Hits:

Affiliation of Author(s):管理学院
Journal:JOURNAL OF RETAILING AND CONSUMER SERVICES
First Author:姚睿琦
Document Code:C688B1AA875549C283F56F1F2FDFDCA0
Issue:87
Number of Words:15000
Translation or Not:no
Date of Publication:2025-06-30
Date of Publication:2025-06-30

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