Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
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所属单位:管理学院
发表刊物:JOURNAL OF RETAILING AND CONSUMER SERVICES
第一作者:姚睿琦
论文编号:A41B3A6E8256459ABF5D74854957CC4C
卷号:79
期号:7
字数:15
是否译文:否
发表时间:2024-05-02
发表时间:2024-05-02