当前位置: 中文主页 >> 科学研究 >> 论文成果

A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements

发布时间：2025-07-10 点击数：

所属单位：管理学院

论文名称：A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements

发表刊物：JOURNAL OF RETAILING AND CONSUMER SERVICES

第一作者：姚睿琦

论文编号：C688B1AA875549C283F56F1F2FDFDCA0

期号：87

字数：15000

是否译文：否

发表时间：2025-06

上一条： Toward cognition, affect, and conation: The design and use of neuroscience in information behavior studies

下一条： Performance of Large Language Models in the Non-English Context: Qualitative Study of Models Trained on Different Languages in Chinese Medical Examinations

盛东方 (副教授)

A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements