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The impact of sports event brand experience on spectator loyalty: mediating roles of attitude and subjective norms
Release Time:2026-01-21| Hits:
Institution:体育学院
Title of Paper:The impact of sports event brand experience on spectator loyalty: mediating roles of attitude and subjective norms
Journal:Scientific Reports
First Author:陈宝霞
Document Code:F9FD8ECEFCA942098EA17B4D63106D3D
Volume:15
Issue:1
Page Number:1
Number of Words:22
Translation or Not:No
Date of Publication:2025-10
Release Time:2026-01-21
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