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Institution:经济学院
Title of Paper:商标租赁期权合约的广义虚拟价值测算研究——以王老吉为例
Journal:广义虚拟经济研究
Key Words:广义虚拟经济;品牌信用;商标租赁;合约;王老吉
First Author:孙曰瑶
Document Code:1402090454425538562
Volume:9
Issue:01
Page Number:44-52
Translation or Not:No
Date of Publication:2018-03
Release Time:2024-01-25