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    企业社会责任与品牌资产互动培育研究--基于消费者相应的理论与实证分析

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    • Project Name:企业社会责任与品牌资产互动培育研究--基于消费者相应的理论与实证分析

    • Institution:管理学院

    • Leading Scientist:辛杰

    • Supported by:山东大学社科处

    • Nature of Project:Campus

    • Project Level:School Level

    • Project Participants:辛杰,王德胜,卞江,张晓峰

    • Project Number:kyxm-45990

    • Project Approval Number:IFW12058

    • Date of Project Approval:2012-06-29

    • Scheduled Completion Time:2014-06-30

    • Date of Project Completion:2014-06-30

    • Date of Project Initiation:2012-06-29

    • Release Time:2019-04-18
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