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企业社会责任与品牌资产互动培育研究--基于消费者相应的理论与实证分析

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  • Affiliation of Participant(s):管理学院

  • Leading Scientist:xinjie

  • Supported by:山东大学社科处

  • Nature of Project:校内

  • Project level:学校级

  • Project Participants:xinjie,wangdesheng,bianjiang,zhangxiaofeng

  • Project Number:kyxm-45990

  • Project Approval Number:IFW12058

  • Date of Project Approval:2012-06-29

  • Date of Project Initiation:2012-06-29

  • Scheduled completion time:2014-06-30

  • Date of Project Completion:2014-06-30

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