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负面网络口碑对消费者品牌转换行为的影响机制研究

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  • Affiliation of Author(s):管理学院

  • Journal:《中国软科学》

  • All the Authors:wangdesheng

  • First Author:wangdesheng

  • Document Code:lw-148060

  • Issue:2013年11期

  • Page Number:112

  • Translation or Not:no

  • Date of Publication:2013-11-15

  • Date of Publication:2013-11-15
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