中文

负面网络口碑对消费者品牌转换行为的影响机制研究

Hits::

  • Institution:管理学院

  • Title of Paper:负面网络口碑对消费者品牌转换行为的影响机制研究

  • Journal:《中国软科学》

  • First Author:王德胜

  • All the Authors:王德胜

  • Document Code:lw-148060

  • Issue:2013年11期

  • Page Number:112

  • Translation or Not:No

  • Date of Publication:2013-11

  • Release Time:2019-10-24

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