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老字号品牌故事主题影响消费者品牌态度机理研究

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  • Affiliation of Author(s):新闻传播学院

  • Journal:中央财经大学学报

  • Key Words: 老字号;品牌故事主题;品牌传承;品牌态度;品牌概念;

  • First Author:王德胜

  • Document Code:D5549316A3654A9182AEF80AEDAB16CC

  • Issue:9

  • Number of Words:12

  • Translation or Not:no

  • Date of Publication:2021-09-15

  • Date of Publication:2021-09-15
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