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品牌故事素材来源真实性对消费者品牌态度的影响机理研究

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  • Affiliation of Author(s):新闻传播学院

  • Journal:经济与管理研究

  • Key Words:素材来源真实性；品牌故事；品牌态度；心理距离；叙事传输

  • First Author:杨志浩

  • Document Code:35A18E6B19034B838D543F1CA358330F

  • Issue:2023年第6期

  • Number of Words:16

  • Translation or Not:no

  • Date of Publication:2023-06-06

  • Date of Publication:2023-06-06
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