Project Name: : 基于生态隐喻的品牌管理理论方法及实证研究

Affiliation of Participant(s): : 管理学院

Leading Scientist: : Wang Xingyuan,Wang Xingyuan,Wang Xingyuan

Supported by: : 国家基金委

Nature of Project: : 纵向

Project level: : National

Project Participants: : Wang Xingyuan

Project Number: : kyxm-1058

Date of Project Approval: : 2009-01-01

Scheduled completion time: : 2011-12-30

Date of Project Completion: : 2011-12-30

Date of Project Initiation: : 2009-01-01

Project Approval Number: : 70872062