Project Name: : 基于发展中国家视角的品牌国际化路径演变与全球品牌塑造研究

Affiliation of Participant(s): : 管理学院

Leading Scientist: : 张鹏

Supported by: : 山东大学社科处

Nature of Project: : 校内

Project level: : 学校级

Project Participants: : zhangpeng,wangyi,Wang Xingyuan,renrong,wangguiping

Project Number: : kyxm-45991

Date of Project Approval: : 2012-06-29

Scheduled completion time: : 2014-12-31

Date of Project Completion: : 2014-12-31

Date of Project Initiation: : 2012-06-29

Project Approval Number: : IFW12060