Affiliation of Author(s): : 管理学院
Title of Paper: : 善因营销广告诉求目标框架效应对消费者购买意愿的影响
Journal: : 《东岳论丛》
All the Authors: : Wang Xingyuan
First Author: : sunluping
Indexed by: : Applied Research
Document Code: : lw-187307
Translation or Not: : no
Date of Publication: : 2016-12-01
Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Academic Titles : 中心主任
Gender : Male
Alma Mater : 北京航空航天大学
Education Level : Postgraduate (Master's Degree)
Degree : Doctoral Degree in Management
Status : Employed
School/Department : 管理学院
Date of Employment : 1987-07-01
Business Address : 知新楼B634
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