Affiliation of Author(s): : 管理学院
Title of Paper: : Do brand micro-blogs entities’ interactivity enhance customer's brand resonance? Evidence from China
Journal: : Asian Business and Management
First Author: : Zhao Haichuan
Indexed by: : Applied Research
Document Code: : 6BE406A4CCD64318BF5C89E3C1E193F3
Issue: : 1
Translation or Not: : no
Date of Publication: : 2019-12-01
Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Academic Titles : 中心主任
Gender : Male
Alma Mater : 北京航空航天大学
Education Level : Postgraduate (Master's Degree)
Degree : Doctoral Degree in Management
Status : Employed
School/Department : 管理学院
Date of Employment : 1987-07-01
Business Address : 知新楼B634
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