Affiliation of Author(s): : 管理学院
Title of Paper: : Are "people" or "animals" more attractive? Anthropomorphic images in green-product advertising
Journal: : Journal of Cleaner Production
First Author: : 王兴元
Document Code: : BD67A30AC7344585A6C6DE4F1BF1D1CA
Volume: : 276
Number of Words: : 200
Translation or Not: : no
Date of Publication: : 2020-12-10
Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Academic Titles : 中心主任
Gender : Male
Alma Mater : 北京航空航天大学
Education Level : Postgraduate (Master's Degree)
Degree : Doctoral Degree in Management
Status : Employed
School/Department : 管理学院
Date of Employment : 1987-07-01
Business Address : 知新楼B634
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