Affiliation of Author(s): : 管理学院
Title of Paper: : Keep it vague? New product preannouncement, regulatory focus, and word-of-mouth
Journal: : JOURNAL OF RETAILING AND CONSUMER SERVICES
First Author: : 王兴元
Document Code: : 0CE0E4C601B842ECB076DF4C1B64523B
Issue: : 2022.03
Number of Words: : 14
Translation or Not: : no
Date of Publication: : 2022-03-01
Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Academic Titles : 中心主任
Gender : Male
Alma Mater : 北京航空航天大学
Education Level : Postgraduate (Master's Degree)
Degree : Doctoral Degree in Management
Status : Employed
School/Department : 管理学院
Date of Employment : 1987-07-01
Business Address : 知新楼B634
The Last Update Time : ..
