Do brand micro-blogs entities' interactivity enhance customer's brand resonance? Evidence from China

发布时间:2021-06-01|点击次数:

所属单位:管理学院

论文名称:Do brand micro-blogs entities' interactivity enhance customer's brand resonance? Evidence from China

第一作者:赵海川

论文类型:应用研究

论文编号:1EB9E1C77384453E9867BE628A1A6EE8

是否译文:否

发表时间:2019-12-01