Title : Retailer Live Streaming Strategy in the Face of Manufacturer Encroachment within Electronic Retailing

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Affiliation of Author(s):管理学院

Title of Paper:Retailer Live Streaming Strategy in the Face of Manufacturer Encroachment within Electronic Retailing

Journal:IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT

First Author:谢磊

Document Code:EBBC5388D5D64F67B2D6D119700E47B5

Volume:72

Issue:1

Page Number:1668

Number of Words:8

Translation or Not:no

Date of Publication:2025-04-01