Paper Publications
Title of Award : Retailer Live Streaming Strategy in the Face of Manufacturer Encroachment within Electronic Retailing
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Institution:管理学院
Title of Paper:Retailer Live Streaming Strategy in the Face of Manufacturer Encroachment within Electronic Retailing
Journal:IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT
First Author:谢磊
Document Code:EBBC5388D5D64F67B2D6D119700E47B5
Volume:72
Issue:1
Page Number:1668
Number of Words:8
Translation or Not:No
Date of Publication:2025-04
Release Time:2025-05-10