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企业社会责任对品牌资产的影响:消费者期望与动机的作用

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Affiliation of Author(s):管理学院

Journal:《当代财经》

First Author:xinjie

Indexed by:Unit Twenty Basic Research

Document Code:lw-135934

Translation or Not:no

Date of Publication:2012-10-04

Pre One:论企业社会责任对品牌资产的影响——基于消费者CSR感知的视角

Next One:基于消费者响应的企业社会责任研究综述