Project Name: : 消费者心理契约特点及其与品牌忠诚度关系研究

Affiliation of Participant(s): : 管理学院

Leading Scientist: : wanghuaiming

Supported by: : 山东大学社科处

Nature of Project: : 校内

Project level: : 学校级

Project Participants: : wanghuaiming,wangyiming,wangziliang,simon zhang

Project Number: : kyxm-45738

Date of Project Approval: : 2005-05-31

Scheduled completion time: : 2007-11-30

Date of Project Completion: : 2007-11-30

Date of Project Initiation: : 2005-05-31