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老字号品牌跨界对年轻消费者品牌态度的影响研究

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  • Affiliation of Author(s):新闻传播学院

  • Journal:管理评论（原：中外管理导报）

  • Key Words:老字号; 品牌跨界; 求异程度; 消费者创新感知; 文化认同

  • First Author:王德胜

  • Document Code:4104AAF86581417AB83992CCA50A2249

  • Issue:2

  • Number of Words:16

  • Translation or Not:no

  • Date of Publication:2022-02-28

  • Date of Publication:2022-02-28
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