中文

国货品牌跨界联合的顾客契合行为研究——基于扎根理论的探索

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  • Affiliation of Author(s):管理学院

  • Journal:经济管理

  • Key Words:国货品牌;跨界联合;顾客契合行为;扎根理论

  • First Author:王德胜

  • Document Code:4596486E1E8D4577A6D9EE4FEBF972E0

  • Issue:7

  • Number of Words:12

  • Translation or Not:no

  • Date of Publication:2022-08-15

  • Date of Publication:2022-08-15

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