• 其他栏目

    赵海川

    false
    • 助理研究员 硕士生导师
    • 性别:男
    • 出生日期:1988-11-25
    • 毕业院校:香港城市大学
    • 学历:研究生(博士)毕业
    • 学位:哲学博士学位
    • 在职信息:在职
    • 所在单位:管理学院
    • 入职时间: 2016-07-16
    • 学科:市场营销

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    个人简介

    赵海川获得了香港城市大学市场营销博士学位和中国科技大学管理科学博士学位。现为山东大学管理学院市场营销系讲师,学术硕士生导师、专业硕士生导师。主要研究方向包括社交媒体的消费者行为、在线负面评论修复、品牌社群忠诚与参与、形象管理。发表SSCI 论文5篇,国际顶级学术会议论文数篇。


    邮箱:zhhc@sdu.edu.cn

    地址:山东省济南市历城区山大南路27号知新楼



    期刊论文

    Haichuan Zhao, Lan Jiang, Chenting Su,  To defend or not to defend? How responses to negative customer review affect prospective customers' distrust and purchase intention”, Journal of Interactive Marketing,  2020 (SSCI)


    Di Cai , Jia Liu, Haichuan Zhao* (通讯作者),Mingyu Li, “Could social media help in newcomers’ socialization? The moderating effect of newcomers’ utilitarian motivation”, Computers in Human Behavior, 2020 (SSCI)


    Haichuan Zhao, Cheng Xian, Xingyuan Wang, Chunqing  Qin. "Do Brand Micro-blogs Entities’ Interactivity Enhance Customer’s Brand Resonance? Evidence from China." Asian Business & Management,  Forthcoming.  (SSCI)


    Haichuan Zhao. "Information quality or entities’ interactivity? Understanding the determinants of social network-based brand community participation."  Future Internet,  2019. (EI)


    Cheng Xian, Haichuan Zhao* (通讯作者). "Modeling, analysis and mitigation of contagion in financial systems".  Economic Modelling,  2019.  (SSCI)


    Haichuan Zhao, Chenting Su, Zhongsheng Hua,“ Investigating Follower’ s Continual Intention to Follow a Brand Micro-blog: Perceived Value and Social Identification”, Information Development, 2016. (SSCI)


    Haichuan Zhao, Chenting Su, Zhongsheng Hua“ To Participate or not to Participate in a Brand Micro-blog : Facilitators and Inhibitors of Brand Micro-blog Participation Intention” , Information Development, 2016. (SSCI)


    会议论文

    Haichuan Zhao, Lan Jiang, Chenting Su, and Zhongsheng Hua(2015) ,"Apology Or Denial? How Stability Attribution Affects Consumer Distrust Towards the Firm", in NA -Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research.


    Haichuan Zhao, Lan Jiang, Chenting Su, Zhongsheng Hua, “The effects of social accounts on negative reviews in e-commerce: A stability attribution perspective”, AMA2015 Summer Marketing Educators’ Conference


    Haichuan Zhao, Lan Jiang, Chenting Su, “ Remove the shadow of distrust in ecommerce: Apology or denial?” , 中国国际市场营销年会( CMIC), 2015 ISTP (CPCI)


    Haichuan Zhao, Lan Jiang, Chenting Su, Zhongsheng Hua, “Mitigating customer distrust in e-commerce: A stability attribution perspective”, AMA 2015 Winter MarketingEducators’ Conference


    Haichuan Zhao, Lan Jiang, Chenting Su, “Remove signs of distrust after a negative review emerge in E-commerce”, 中国国际市场营销年会( CMIC), 2014 ISTP (CPCI)


    Xian Cheng, Stephen Shaoyi Liao, Haichuan Zhao, Xinbo Sun, Zhongsheng Hua, Yujing Xu, “A Study of Financial Contagion in Interbank System” Hawaii International Conference on System Sciences, HICSS-49: January 5-8, 2016


    Haichuan Zhao, Xian Cheng, Chunqing Qin“Brand Community Engagement: a Comparison Between SEM and Fuzzy-set Qualitative Comparative Analysis”8th  Annual American Business Research Conference, 2016,    获得最佳会议论文奖



      科研项目

      国家自然科学基金项目:在线购物车刺激策略对消费者购买行为和口碑的影响机制研究 (主持)


      教育部人文社科项目 :电商企业如何消除负面口碑引起的消费者不信任:基于稳定归因和可控性归因视角  (主持)

           

    其他联系方式

    教育经历

    2011.9 -- 2016.10
    香港城市大学       市场营销       哲学博士学位

    2010.9 -- 2016.6
    中国科学技术大学       管理科学与工程       管理学博士学位

    2006.9 -- 2010.6
    山东科技大学       工商管理       管理学学士学位

    工作经历

    2016.7 -- 至今

    山东大学管理学院

    研究方向

  • 市场营销

  • 网络营销

  • 消费者行为

  • 社交媒体营销

  • 服务补救

  • 定价