赵海川，山东大学管理学院市场营销系教授，博士生导师，泰山学者青年专家，齐鲁青年学者，入选山东大学青年学者未来计划。获得了香港城市大学市场营销博士学位和中国科技大学管理科学博士学位。主要研究方向包括社交媒体的消费者行为、电子商务、促销、定价、推荐、在线负面评论修复、品牌社群忠诚与参与、形象管理。在 Information Systems Research (UTD24, FT50),  Journal of Interactive Marketing，Journal of Business Research, Computers in Human Behavior，Asian Business & Management， Economic Modelling，Information Development发表SSCI 论文多篇，国际顶级学术会议论文数篇。

邮箱：zhhc@sdu.edu.cn

地址：山东省济南市历城区山大南路27号知新楼

期刊论文

Junyun Liao, Jiawen Chen, Haichuan Zhao* (通讯作者), Muhua Li，“Fanning the flames:Transmitting negative word of mouth of rival brands” Journal of Business Research, 2023 (SSCI, ABS 3*, Q1)

Ji Wu, Haichuan Zhao* (通讯作者), Haipeng Chen,“Coupons or free shipping? Effects of price promotion strategies on online review ratings”, Information Systems Research, 2021 (UTD24, FT50)

任之光，赵海川 *(通讯作者)，杨凯， "营销科技的发展、应用及研究现状评述与展望" 营销科学学报，2022 （人大复印报刊资料全文转载）

Haichuan Zhao#* (共同一作，共同通讯作者), Xuehua Wang#*, Lan Jiang,“To purchase or to remove? Online shopping cart warning pop-up messages can polarize liking and purchase intention”, Journal of Business Research, 2021 (SSCI, ABS 3*, Q1)

Mingyue Zhang, Haichuan Zhao#* (通讯作者), Haipeng Chen,  “How much is a picture worth? Online review picture background and its impact on purchase intention”, Journal of Business Research,  2022 (SSCI, ABS 3*, Q1)

Haichuan Zhao#* (通讯作者), Lan Jiang, Chenting Su,  “To defend or not to defend? How responses to negative customer review affect prospective customers' distrust and purchase intention”, Journal of Interactive Marketing,  2020 (SSCI, ABS 3*, Q1)

Di Cai , Jia Liu, Haichuan Zhao* (通讯作者)，Mingyu Li, “Could social media help in newcomers’ socialization? The moderating effect of newcomers’ utilitarian motivation”, Computers in Human Behavior, 2020 (SSCI, ABS 3*, Q1)

Haichuan Zhao#, Cheng Xian, Xingyuan Wang, Chunqing  Qin. "Do Brand Micro-blogs Entities’ Interactivity Enhance Customer’s Brand Resonance? Evidence from China." Asian Business & Management,  2019.  (SSCI)

赵海川#，秦春青，Xiaolei Su, "潜水还是交互？印象管理视角下的品牌微博顾客参与类型影响因素研究" 珞珈管理评论，2019.09 （CSSCI）

Cheng Xian, Haichuan Zhao* (通讯作者). "Modeling, analysis and mitigation of contagion in financial systems".  Economic Modelling,  2019.  (SSCI)

Haichuan Zhao#, Chenting Su, Zhongsheng Hua，“ Investigating Follower’ s Continual Intention to Follow a Brand Micro-blog: Perceived Value and Social Identification”， Information Development, 2016. (SSCI)

Haichuan Zhao#, Chenting Su，Zhongsheng Hua“ To Participate or not to Participate in a Brand Micro-blog : Facilitators and Inhibitors of Brand Micro-blog Participation Intention” , Information Development, 2016. (SSCI)

会议论文

Haichuan Zhao, Lan Jiang, Chenting Su, and Zhongsheng Hua(2015) ,"Apology Or Denial? How Stability Attribution Affects Consumer Distrust Towards the Firm", in NA -Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research.

Haichuan Zhao, Lan Jiang, Chenting Su, Zhongsheng Hua, “The effects of social accounts on negative reviews in e-commerce: A stability attribution perspective”, AMA2015 Summer Marketing Educators’ Conference

Haichuan Zhao, Lan Jiang, Chenting Su, “ Remove the shadow of distrust in ecommerce: Apology or denial?” , 中国国际市场营销年会（ CMIC）， 2015 ISTP (CPCI)

Haichuan Zhao, Lan Jiang, Chenting Su, Zhongsheng Hua, “Mitigating customer distrust in e-commerce: A stability attribution perspective”, AMA 2015 Winter MarketingEducators’ Conference

Haichuan Zhao, Lan Jiang, Chenting Su, “Remove signs of distrust after a negative review emerge in E-commerce”, 中国国际市场营销年会（ CMIC）， 2014 ISTP (CPCI)

Xian Cheng, Stephen Shaoyi Liao, Haichuan Zhao, Xinbo Sun, Zhongsheng Hua, Yujing Xu, “A Study of Financial Contagion in Interbank System” Hawaii International Conference on System Sciences, HICSS-49: January 5-8, 2016

Haichuan Zhao, Xian Cheng, Chunqing Qin“Brand Community Engagement: a Comparison Between SEM and Fuzzy-set Qualitative Comparative Analysis”8th  Annual American Business Research Conference, 2016,    获得最佳会议论文奖

科研项目


国家自然科学基金面上项目（主持）




国家自然科学基金青年项目（主持，已结题）




教育部人文社科项目  （主持,已结题）




学术任职

中国信息经济学会平台管理专委会 副主任

中国信息经济学会理事




特邀审稿人

Journal of Business Research


Psychology and Marketing


Management and Organization Review

Electronic Commerce Research and Applications

Internet Research

IEEE Transactions on Engineering Management

Frontiers of Business Research in China

Association for Consumer Research Conference (ACR)

American Marketing Association Marketing Educators’ Conference (AMA)

心理学报


管理评论

管理学报




所获奖励

2022年， 山东大学第二届人文社科青年成果奖

2019-2020年， 山东大学教学能手，山东大学讲课比赛二等奖

2016年7月获得8th    Annual American Business Research Conference最佳论文奖
2016年6月获得香港城市大学 Peter Ho Scholarship
2015年10月获得Association    for    Consumer    Research   Doctoral Student  Scholarship

邮箱 : zhhc@sdu.edu.cn

2011.9 -- 2016.10
香港城市大学       市场营销       哲学博士学位

2010.9 -- 2016.6
中国科学技术大学       管理科学与工程       管理学博士学位

2006.9 -- 2010.6
山东科技大学       工商管理       管理学学士学位

2022.9 -- 至今

山东大学管理学院      教授

2019.9 -- 2022.8

山东大学管理学院      副教授

2016.7 -- 2019.8

山东大学管理学院      助理研究员