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被迫参与对消费者负面口碑传播的影响机制研究

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  • Affiliation of Author(s):新闻传播学院

  • Journal:商业研究

  • Key Words:被迫参与； 负面口碑传播； 心理抗拒； 心理摆脱； 奖励分配方式

  • First Author:王德胜

  • Document Code:500163B4455349BAA156C2224873B07D

  • Issue:2021年第6期

  • Number of Words:13

  • Translation or Not:no

  • Date of Publication:2021-11-20

  • Date of Publication:2021-11-20
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