中文
8YD9KxeD99zJc936hIHqDtQQdpej1wmyk0gGZuv2Za1OR74Lr25rA7et4dTd
    Home > Scientific Research > Paper Publications

    老字号品牌跨界对年轻消费者品牌态度的影响研究

    Hits:：

    • Institution:新闻传播学院

    • Title of Paper:老字号品牌跨界对年轻消费者品牌态度的影响研究

    • Journal:管理评论（原：中外管理导报）

    • Key Words:老字号; 品牌跨界; 求异程度; 消费者创新感知; 文化认同

    • First Author:王德胜

    • Document Code:4104AAF86581417AB83992CCA50A2249

    • Issue:2

    • Number of Words:16

    • Translation or Not:No

    • Date of Publication:2022-02

    • Release Time:2022-04-02
    Copyright All Rights Reserved Shandong University Address: No. 27 Shanda South Road, Jinan City, Shandong Province, China: 250100
    Information desk: (86) - 0531-88395114
    On Duty Telephone: (86) - 0531-88364731 Construction and Maintenance: Information Work Office of Shandong University    		 Click:
      MOBILE Version

    The Last Update Time:..