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    国货品牌跨界联合的顾客契合行为研究——基于扎根理论的探索

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    • Institution:管理学院

    • Title of Paper:国货品牌跨界联合的顾客契合行为研究——基于扎根理论的探索

    • Journal:经济管理

    • Key Words:国货品牌；跨界联合；顾客契合行为；扎根理论

    • First Author:王德胜

    • Document Code:4596486E1E8D4577A6D9EE4FEBF972E0

    • Issue:7

    • Number of Words:12

    • Translation or Not:No

    • Date of Publication:2022-08

    • Release Time:2022-09-02
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