Affiliation of Author(s): : 管理学院
Title of Paper: : The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Journal: : Journal of Research in Interactive Marketing
First Author: : 李红柳
Document Code: : EC09274546754C298DBF046CC3160098
Issue: : 17-1
Number of Words: : 7600
Translation or Not: : no
Date of Publication: : 2023-02-25
Professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Academic Titles : 中心主任
Gender : Male
Alma Mater : 北京航空航天大学
Education Level : Postgraduate (Master's Degree)
Degree : Doctoral Degree in Management
Status : Employed
School/Department : 管理学院
Date of Employment : 1987-07-01
Business Address : 知新楼B634
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