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Project Name:数字经济背景下“新国潮”品牌成长与价值共生研究

Institution:管理学院

Leading Scientist:王德胜

Nature of Project:纵向

Project Level:National

Project Number:D260A28CB20B6691E053BE07C2CA0EA0

Project Approval Number:21BGL131

Date of Project Approval:2021-09-24

Scheduled Completion Time:2026-09-01

Date of Project Completion:2026-09-01

Date of Project Initiation:2021-09-24

Release Time:2022-05-27