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Project Name:山东老字号品牌激活研究：激活方式、价值效应与提升策略

Institution:新闻传播学院

Leading Scientist:王德胜

Nature of Project:纵向

Project Level:省、部委级

Project Number:C0C2AE1A39290B3FE053BE07C2CAC8E4

Project Approval Number:21CGLJ18

Date of Project Approval:2021-04-08

Scheduled Completion Time:2023-12-31

Date of Project Completion:2023-12-31

Date of Project Initiation:2021-04-08

Release Time:2022-05-26