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Project Name:企业社会责任与品牌资产互动培育研究--基于消费者相应的理论与实证分析

Institution:管理学院

Leading Scientist:辛杰

Supported by:山东大学社科处

Nature of Project:Campus

Project Level:School Level

Project Participants:辛杰,王德胜,卞江,张晓峰

Project Number:kyxm-45990

Project Approval Number:IFW12058

Date of Project Approval:2012-06-29

Scheduled Completion Time:2014-06-30

Date of Project Completion:2014-06-30

Date of Project Initiation:2012-06-29

Release Time:2019-04-17