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企业社会责任与品牌资产互动培育研究基于消费者响应的理论与实证分析

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Affiliation of Participant(s):管理学院

Leading Scientist:xinjie

Supported by:教育部

Nature of Project:纵向

Project level:省、部委级

Project Participants:xinjie,xinjie,bianjiang,wanglisheng,xinliguo,zhangxiaofeng

Project Number:kyxm-47475

Date of Project Approval:2012-03-21

Scheduled completion time:2014-12-31

Date of Project Completion:2014-12-31

Date of Project Initiation:2012-03-21

Project Approval Number:12YJC630246

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