Affiliation of Author(s):经济学院
Journal:Journal of Economics
Funded by:国家自然科学基金(71973082)
Key Words:rogram quality · Advertising · Regulation · Two-sided market
Abstract:A hallmark of public broadcasting has been the long-standing restriction on commercial advertisements, a policy that is intended to benefit the viewers. Using a model with a public broadcaster competing against a private counterpart, we show that banning commercials on the public platform actually harms the viewers. In response to this policy, the public broadcaster invests less to improve program quality and raises the subscription fee, which causes the private broadcaster also to price higher. The private broadcaster chooses a higher quality and earns a higher profit but total social welfare is reduced relative to the case of unregulated public broadcasting.
First Author:Changying Li
Indexed by:Journal paper
Correspondence Author:Youping Li,Jianhu Zhang
Discipline:Economics
First-Level Discipline:Theoretical Economics
Issue:Forthcoming
Page Number:Forthcoming
Number of Words:15000
Translation or Not:no
Date of Publication:2022-09-01
Included Journals:SSCI
Date of Publication:2022-09-01