Institution:经济学院

Title of Paper:On the regulation of public broadcasting

Journal:Journal of Economics

Project Source:国家自然科学基金(71973082)

Key Words:rogram quality · Advertising · Regulation · Two-sided market

Summary:A hallmark of public broadcasting has been the long-standing restriction on commercial advertisements, a policy that is intended to benefit the viewers. Using a model with a public broadcaster competing against a private counterpart, we show that banning commercials on the public platform actually harms the viewers. In response to this policy, the public broadcaster invests less to improve program quality and raises the subscription fee, which causes the private broadcaster also to price higher. The private broadcaster chooses a higher quality and earns a higher profit but total social welfare is reduced relative to the case of unregulated public broadcasting.

First Author:Changying Li

Correspondence Author:Youping Li,Jianhu Zhang

Discipline:Economics

First-Level Discipline:Theoretical Economics

Issue:Forthcoming

Page Number:Forthcoming

Impact Factor:1.889

Number of Words:15000

Translation or Not:No

Date of Publication:2022-09

Included Journals:SSCI

Links to Published Journals:https://link-springer-com-s.atrust.sdu.edu.cn:81/article/10.1007/s00712-022-00802-x