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How to Launch a New Durable Good: a Signaling Rationale for Hunger Marketing and Word of Mouth

Release Time:2023-05-06| Hits:

Title of Paper:How to Launch a New Durable Good: a Signaling Rationale for Hunger Marketing and Word of Mouth

Journal:International Journal of Industrial Organization

First Author:Hong Feng

Correspondence Author:Lan Zhang

All the Authors:Qiang Fu

Document Code:8

Volume:70

Translation or Not:No

Date of Publication:2020-01

Release Time:2023-05-06

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