Title of Paper:Uniform and Targeted Informative Advertising with Asymmetric Customer Loyalty
Journal:Journal of Economics and Management Strategy
First Author:Michael Arnold
Correspondence Author:Lan Zhang
All the Authors:Eric Schmidbauer
Document Code:10
Volume:31
Issue:1
Page Number:90-114
Translation or Not:No
Date of Publication:2021-01
Release Time:2023-05-06