Return Home
Paper Publications
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
  • Affiliation of Author(s):
    管理学院
  • Journal:
    JOURNAL OF RETAILING AND CONSUMER SERVICES
  • First Author:
    姚睿琦
  • Document Code:
    A41B3A6E8256459ABF5D74854957CC4C
  • Volume:
    79
  • Issue:
    7
  • Number of Words:
    15
  • Translation or Not:
    no
Copyright All Rights Reserved Shandong University Address: No. 27 Shanda South Road, Jinan City, Shandong Province, China: 250100
Information desk: (86) - 0531-88395114
On Duty Telephone: (86) - 0531-88364731 Construction and Maintenance: Information Work Office of Shandong University