Institution:管理学院

Title of Paper:Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective

Journal:JOURNAL OF RETAILING AND CONSUMER SERVICES

First Author:姚睿琦

Document Code:A41B3A6E8256459ABF5D74854957CC4C

Volume:79

Issue:7

Number of Words:15

Translation or Not:No

Date of Publication:2024-05

Release Time:2024-05-14