山东大学教师主页 Sun Hua Paper Publications Home

Sun Hua Associate Professor

孙华，管理学博士，应用经济学博士后。现任任教于山东大学管理学院，中国系统工程学会信息系统工程专业委员会理事、中国信息经济学会理事（国家一级学术研究团体）。研究方向为信息技术项目和创新团队管理、新信息技术应用及组织和用户行为、在线平台和虚拟组织行为管理等。研究成果发表在国内外核心期刊《International Journal of Project Management》、《Journal of Management in Engineering》、《Accounting and Business Research》、《Review of Quantitative Finance and... More+

Paper Publications

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Paper Publications

[1] 姚睿琦. A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2025.

[2] 孙华. Corporate social responsibility and data visualization in 10-K filings. REVIEW OF QUANTITATIVE FINANCE AND ACCOUNTING, 2025.

[3] 姚睿琦. Connecting self-esteem to problematic AI chatbot use: the multiple mediating roles of positive and negative psychological states. Frontiers in Psychology, 16, 2025.

[4] 孙大峰. 基于PLS-SEM和fsQCA的体育短视频用户忠诚研究. 第十三届全国体育科学大会, 2, 2023.

[5] 孙华. Government Subsidies and Operational Efficiency: Evidence From the United States. JOURNAL OF CORPORATE ACCOUNTING AND FINANCE, 2024.

[6] 孙华. Government Subsidies and Operational Efficiency: Evidence From the United States. Journal of Corporate Accounting & Finance, 2024.

[7] Yuzhu Li. Diversity Management in Information Systems Development Project Teams. Pacific Asia Journal of the Association for Information Systems, 2022.

[8] 姚睿琦. Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective. JOURNAL OF RETAILING AND CONSUMER SERVICES, 79, 2024.

[9] 宋健. 研发团队中共享领导力的涌现机制：基于复杂领导力理论的组态分析. Science of Science and Management of S.& T., 44, 16, 2023.

[10] 孙华. Transactive memory systems, team learning and project outcomes in information systems development projects: the moderating roles of shared leadership. International Journal of Information Systems and Change Management, 13, 19-44, 2022.

[11] Li, Yuzhu. Team Leadership and Diversity Management in Information Systems Development Project Teams. Pacific Asia Journal of the Association for Information Systems, 14, 1-29, 2022.

[12] 李盈. Effects of Digital Technology Adoption on Sustainability Performance in Construction Projects: The Mediating Role of Stakeholder Collaboration. JOURNAL OF MANAGEMENT IN ENGINEERING, 38, 2022.

[13] Xu, Hongkang. Accounting firms’ employee satisfaction and audit fees. AccountingandBusinessResearch, 2022.

[14] Xu, Hongkang. Corporate site visits and financial report quality. JOURNAL OF CORPORATE ACCOUNTING AND FINANCE, 2022.

[15] Liu, Long. Pilot CEOs and tax avoidance: evidence from machine learning methods. ASIA-PACIFIC JOURNAL OF ACCOUNTING & ECONOMICS, 2023.

[16] 孙华. Corporate site visits and financial report quality. Journal of Corporate Accounting & Finance, 2022.

[17] 孙华. Sustained Participation in Open Source Software Project Communities.. JOURNAL OF COMPUTER INFORMATION SYSTEMS, 2022.

[18] 王楠楠. Whole Life Project Management Approach to Sustainability. JOURNAL OF MANAGEMENT IN ENGINEERING, 30, 246-255, 2014.

[19] 丁荣贵. Research on three-dimensional description and measurement of government investment project risk. Advanced Materials Research, 2010.

[20] 孙华. Political corruption and annual report readability: evidence from the United States. Accounting and Business Research, 2022.