Scientific Research
Working-Papers
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Paper Publications
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姚睿琦. A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2025.
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孙华. Corporate social responsibility and data visualization in 10-K filings. REVIEW OF QUANTITATIVE FINANCE AND ACCOUNTING, 2025.
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姚睿琦. Connecting self-esteem to problematic AI chatbot use: the multiple mediating roles of positive and negative psychological states. Frontiers in Psychology, 16, 2025.
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孙大峰. 基于PLS-SEM和fsQCA的体育短视频用户忠诚研究. 第十三届全国体育科学大会, 2, 2025.
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孙华. Government Subsidies and Operational Efficiency: Evidence From the United States. JOURNAL OF CORPORATE ACCOUNTING AND FINANCE, 2025.
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孙华. Government Subsidies and Operational Efficiency: Evidence From the United States. Journal of Corporate Accounting & Finance, 2025.
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Yuzhu Li. Diversity Management in Information Systems Development Project Teams. Pacific Asia Journal of the Association for Information Systems, 2025.
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姚睿琦. Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective. JOURNAL OF RETAILING AND CONSUMER SERVICES, 79, 2024.
Patents
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Published Books
More>Research Projects
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基于适应性结构理论的OIP人智共创模式及绩效提升研究 , 2024-08-23 -2028-12-31
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共享数字领导力对现代服务企业创新的影响研究 , 2024-07-22 -2027-08-31
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新时代加强中国中小微企业国际竞争力的模式与路径研究 , 2018-11-06 -2023-12-31
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考虑食物里程的食品物流系统研究:碳足迹核算与低碳行为选择 , 2017-07-27 -2019-12-31
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加快推进我省非经营性政府投资项目“代建制”问题研究 , 2013-08-06 -2014-06-30
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政府会计改革的动力机制与策略选择研究 , 2011-08-31 -2014-12-31
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考虑食物里程的山东食品低碳物流与供应链管理研究:碳足迹核算、行为选择与优化配置 , 2017-08-01 -2020-06-30
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上市公司董事会治理指数及其应用研究 , 2004-06-23 -2005-06-30
Research Team
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