Return Home
Paper Publications
A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements
  • Affiliation of Author(s):
    管理学院
  • Journal:
    JOURNAL OF RETAILING AND CONSUMER SERVICES
  • First Author:
    姚睿琦
  • Document Code:
    C688B1AA875549C283F56F1F2FDFDCA0
  • Issue:
    87
  • Number of Words:
    15000
  • Translation or Not:
    no
Copyright All Rights Reserved Shandong University Address: No. 27 Shanda South Road, Jinan City, Shandong Province, China: 250100
Information desk: (86) - 0531-88395114
On Duty Telephone: (86) - 0531-88364731 Construction and Maintenance: Information Work Office of Shandong University