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A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements

Release Time:2025-07-10| Hits:

Institution:管理学院

Title of Paper:A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements

Journal:JOURNAL OF RETAILING AND CONSUMER SERVICES

First Author:姚睿琦

Document Code:C688B1AA875549C283F56F1F2FDFDCA0

Issue:87

Number of Words:15000

Translation or Not:No

Date of Publication:2025-06

Release Time:2025-07-10

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